How a simple system unlocked £30k in new revenue
White Tiger Kickboxing Academy · Nottingham
£30k
Revenue Added
+446
New Leads
+396
Trials booked
+140
New Members
The Client
Sam is the Founder and Chief Instructor of White Tiger Kickboxing Academy in Nottingham. A solo business owner who built her martial arts academy from the ground up, she serves the Carlton area with classes for kids, adults, and families who want to learn self-defence, build confidence, and train in a supportive community.
Sam - Founder and chief instructor
White Tiger Kickboxing Academy Nottingham
The challenge
After improving her online visibility and setting up a lead-generation system, Sam started receiving more enquiries than she ever had before.
But this created a new issue: she couldn’t keep up with them all.
Every enquiry needed:
a reply
information gathering
finding a trial date
back-and-forth messages
manual follow-up
With no system in place, everything lived in Sam’s head. As the volume grew, she didn’t have enough time to contact everyone, meaning potential members were slipping through the cracks.
And if we couldn’t reliably turn these enquiries into trial bookings, all the hard work we’d done to attract leads would go to waste. She needed a way to manage the new volume without drowning in admin and to make sure enquiries actually turned into people walking through the door.
Building a system that could handle growth
To give Sam her time back and to make sure new leads actually turned into booked trials, here’s what I put in place:
A simple lead-tracking system
One clear place where every lead was logged, along with their details and what stage they were at.An online trial form
Replaced the slow back-and-forth messaging. Leads could fill in their details, availability, and trial preferences upfront.Automated emails
As soon as someone enquired, they received an email with clear next steps. This meant fast contact, no delays, and fewer people losing interest.
Together, these changes meant Sam no longer had to manually chase every person. She could focus on coaching, and the system handled the rest.
The Results
Across the year (2024-2025):
446 new leads
396 trials booked
140 new paying members
Countless hours saved in admin and follow-ups
Financially:
£6,000 invested into marketing
Over £30,000 returned in added revenue
The academy became busier, more organised, and far less stressful to run.
Sam finally had a system that supported her growth instead of limiting it.
“First we struggled to get leads, then suddenly there were too many for me to handle by myself. Now Kurt’s fixed all of that, the whole process is mostly automated, and I can focus on coaching and the human side of bringing people into the club. I knew I’d grown in members this year, but when my accountant told me how much return I’d made from what I invested, I couldn’t believe it.”
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